The Social Media Manager: More Than Memes

As social media has grown, so social media management for organizations has moved from a sidehustle for an intern to a professional role. This session explores the opportunities and challenges of that role. We will discuss:

• What a social media manager actually does.
  
• How they engage both the organizations they work in and the broader general publics.
  
• The rise of the "influencer" and what this means for social media managers
  

Following are the presentations at UTS's event 5th June 2019.
Maya Mausli & Lauren Mathieson (We Are Social / PwC Australia) - Confessions of a Social Media Manager: https://www.youtube.com/watch?v=PJ4jU7SbSU4
Jennifer Hagedorn (UTS) - Social Media Futures: 'Un-black-boxing' social: https://www.youtube.com/watch?v=RDbcWRRmC7U
Joanne Jacobs (Disruptors Handbook) - Social Media Influence: https://www.youtube.com/watch?v=52F1CHDH1kE
Q&A Discussion: https://soundcloud.com/user-722164145/qa-session-for-information-innovation-uts-session-the-social-media-manager-more-than-memes

Matt Moore
Casual Academic
UTS